PANDORA started in 1982 when Per and Winnie Enevoldsen opened a jewelry shop in the Danish capital of Copenhagen. When the demand for their unique products increased, the couple shifted their focus to the wholesale business. In 1984 the couple opened their own production facility in Thailand, PANDORA Productions, and hired designer Lone Frandsen to help create a unique jewelry line. In 1996, PANDORA — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Larsen, who worked with Lone to create PANDORA’s signature style and customizable charm bracelet.
PANDORA jewelry is sold in more than 20 countries throughout the world.
PANDORA is perhaps known best for its bourgeoise twist on the classic charm bracelet. In 1999, PANDORA introduced its patented charm bracelet to the Danish market, and the bracelets quickly became popular all across Europe. PANDORA bracelets have a patented threading system that allows charms to be placed, added and rearranged, by the wearer, offering a myriad of combinations of colour to suit any style.
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